This certification is one of the ‘oldest’ ones. Professionals developing creative briefs.On top of that, you’ll also learn more about different measurement solutions to find opportunities and determine modifications to increase performance. The courses cover the basics of creating effictive mobile creatives and how people consume on mobile devices. You’ll learn how to develop creative advertising strategies on Facebook, Instagram and Messenger. If you’re working with creatives and need to communicate creative briefs to your team, then this certification is the one for you. With that I mean that you don’t need to have a lot of experience as the course really covers the full process from fundamentals to more advanced techniques. This is one of the Professional certifications that is actually very ‘entry-level’ friendly. Ready to learn and take this exam? Go here to get started > A big part of this course focuses on testing and developing hypotheses and interpreting statistical outputs. You’ll learn about the importance of aligning business goals with KPI’s and analysis plans. The exam focuses on how to use data, insights and reports to make data-driven recommendations. You’ll need at least 3 years experience analyzing, researching and interpreting metrics and statistics. This certification is one of the thoughest. Ready to learn and take this exam? Go here to get started > Marketing Science Professional You’ll get a good overview of the Facebook Auction and how to create campaigns that will reach your target audiences and generate desired outcomes. The course will take you through the setup process of paid campaigns and how to structure your account. You’ll learn about the value proposition of Meta and how to establish a business presence on Facebook and Instagram. If you’re planning to start advertising on Facebook and have little to no experience yet, this certification is for you. This certification covers the fundamentals of the Meta family of apps and Meta advertising. Do you have advanced experience running Meta Ads?.Do you have basic experience running Meta Ads?.I’ve put together some certification recommendations based on your profile: Some certifications though focus on the fundamentals of Meta advertising and might be perfect for you to start learning how to advertise and communicate on Meta. How to choose which certification is right for you?įor most certifications, you’ll need to have advanced background knowledge and experience. Go to and signup with your Facebook account. You can start learning and preparing for the exams right away. Meta Certified Advertising API Developer.Meta Certified Advanced Marketing Developer.Meta Certified Media Buying Professional.Meta Certified Media Planning Professional. ![]() Meta Certified Creative Strategy Professional. ![]()
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